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Monday, 2 November 2015

Hueyify® : Going online is all about the Customer Experience

Let’s face it – taking your business online is no easy feat especially in this day-and-age where there is ample amount of metrics that businesses can use to measure their online presence performance and gauge deeper insights as to how it is performing.

There are many reasons for taking your business online but the bottom line is that it is always about the customer experience.

For Businesses Already Online

For business already online: the question always boils down to how can businesses improve their online presence and what would make the experience better for their customers? Businesses have already invested a considerable amount of time and money ensuring that their website is current, meets expected web design standards including the accessibility guides, listened to the marketing and branding experts who have no doubt guided the business to identify their target market that they are trying to reach and then back to gathering metrics to measure performance. This is further complicated by the fact that the Internet is dynamic and always changing along with the current trends. It is difficult to stay afloat and ahead with the changes on truly understanding the customer.

Simply put – the hard truth is that the customers are individuals who may or may not fit perfectly into the defined definition of a “target market” or at worst, have grown or changed over time. Currently, businesses can only at best maximise the amount of people they are trying to include within their targeted audience. A generalised “one-fit-for-all” is difficult because it is human to have preferences and choices in everything we do: from the way we do things, what we like and don’t like, how we evaluate and quantify what makes a good experience. Yet it is impractical from a cost prospective for businesses to consider an online presence that accommodates for the varying differences amongst customers.

Improving Customer Experiences with Hueyify

At Hueyify we’ve been asking ourselves these questions and working towards solving these problems with the Hueyify platform. The Hueyify platform aims to take the online presence a step further where the customer is closer to a true “one-to-one” personalised online experience that seamlessly travels with them as they browse across the entire Internet.

The Hueyify platform offers benefits for both the customer and businesses in different ways. Ultimately the customer will have a far better experience and businesses can have a wider reach into target markets that previously they were unable reach and more importantly measure this via the Hueyify metrics.

Hueyify is excited for our coming plans to launch the platform. To gain early access to the platform next year before it goes live you can register your Expression of Interest Online. This enables you to have early insight and use the Hueyify platform before Hueyify is available to the market.

If you are interested in the Investment Opportunities with Hueyify then please contact us at: Investment Opportunities.

About the Author

This article was written by:
Kenneth Springer
Founder at Hueyify | Thought leader for the next era of Web browsing

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